Viral marketing offers some compelling advantages few other available online advertising techniques used on the internet can claim. This online marketing technique involves circulating a message or information with little or no effort on the part of the sender. The ability to create a 'buzz' or awareness is an invaluable component that should be considered for inclusion in any overall marketing strategy.
Let's consider 5 different approaches you can use to take advantage of this powerfully effective means of online advertising.
RE-BRAND SOMEONE ELSE'S PRODUCT
Many internet marketers offer products that include a license which allows you to identify the product with you or your company name. Now you can circulate this product to your email list or as a free giveaway at an opt-in box. Encourage recipients to pass the product along. This marketing strategy requires little time or investment on your part.
OFFER WEBSITE BUILDING SUPPLIES
Create or have created for you some simple graphics or templates for use in building or updating a website. This is something you can offer to your own site visitors for free. By allowing people to use these products as free giveaways themselves you'll be increasing the circulation of your own business or name. Obviously you'll want to identify the products themselves with your company name and a copyright notice.
SUBMIT ARTICLES
Article writing is a very effective internet advertising technique you can use to spread an awareness of your presence throughout the online community. Submitting articles you have authored to article directories enables these articles to be reprinted at the countless number of online sites looking for fresh content. The inclusion of a link back to your site in the article resource box now further increases an awareness of your company across the internet.
CIRCULATE YOUR OWN EBOOK
Before you say you can't write an ebook I'll say you already have if you're writing articles. Simply combine some of the articles you've written into an ebook. Offer this to your list or just give it away with a link back to your site and identified with your company name. People love free giveaways and are always looking for something they also can give away themselves.
CREATE A VIDEO
Create a short video that contains something of interest or intrigue. By posting this on YouTube you've established a 'lingering' awareness of you or your company. This is a very popular internet marketing technique used with great success online today.
The video can be humorous, shocking, helpful, or maybe a commentary on current events. Just make it something people will enjoy or gain from in some form or fashion.
The neat thing about viral marketing is that it's the closest you get to a 'set it and forget it' type of marketing strategy that you'll find. With a little bit of one-time effort up front, you've now created a greater awareness of your business and likely more sales.
T.J Philpott is an author and Internet entrepreneur based out of North Carolina.
For more information on succeeding in blog marketing and to receive a free guide that demonstrates how to find both profitable markets and products visit: http://blogbrawn.com
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